Hertha BSC are increasing the club’s social media presence, and are now also active on the popular video-sharing platform, TikTok. With support from UNIVERSAL MUSIC GROUP, the club will produce entertaining music videos for their brand-new TikTok channel, @herthabsc. In addition to enjoying rights to exclusive tracks from the UNIVERSAL MUSIC GROUP catalogue, @herthabsc will also feature prominent names from the worlds of music and sport, with surprises guaranteed.
The partnership will kick off with a video featuring Hertha mascot Herthinho and the song “Someone To You” from British singer-songwriter, BANNΞRS. The fun will continue with Manny & Günny, a.k.a. DIE ATZEN, who will take a tour through the Hertha BSC Fan Shop to the tune of their latest hit, “Diss Is Nice.” EDM superstar DJ Jonas Blue will also be featured alongside his current hit song, “Naked,” as Herthinho shows off a special jersey trick.
Paul Keuter, member of the Hertha BSC executive board, said: “With Hertha BSC and Universal, two major Berlin institutions have joined forces to write a new chapter in multimedia entertainment. Our starting point is TikTok, where we will primarily create content targeted at a younger generation.”
Berlin, 10/08/2020 – From fan chants to timeless World Cup hits, football and music have always belonged together. As
such, it’s no surprise that Hertha BSC and UNIVERSAL MUSIC GROUP have agreed to an
exclusive content and marketing partnership.
Hertha BSC are increasing the club’s social media presence, and are now also active on the
popular video-sharing platform, TikTok. With support from UNIVERSAL MUSIC GROUP, the club
will produce entertaining music videos for their brand-new TikTok channel, @herthabsc. In addition to enjoying rights to exclusive tracks from the UNIVERSAL MUSIC GROUP catalogue, @herthabsc will also feature prominent names from the worlds of music and sport, with surprises guaranteed.
The partnership will kick off with a video featuring Hertha mascot Herthinho and the song
“Someone To You” from British singer-songwriter, BANNΞRS. The fun will continue with Manny &
Günny, a.k.a. DIE ATZEN, who will take a tour through the Hertha BSC Fan Shop to the tune of
their latest hit, “Diss Is Nice.” EDM superstar DJ Jonas Blue will also be featured alongside his
current hit song, “Naked,” as Herthinho shows off a special jersey trick.
Paul Keuter, member of the Hertha BSC executive board, said: “With Hertha BSC and Universal,
two major Berlin institutions have joined forces to write a new chapter in multimedia
entertainment. Our starting point is TikTok, where we will primarily create content targeted at a
younger generat
