Hertha BSC and Hyundai extend partnership
Hertha BSC and Hyundai extend partnership
Berlin - Hertha BSC and Hyundai Motor Deutschland GmbH have agreed to extend their successful partnership by an additional year until the end of the 2021/22 Bundesliga season. “Over the last two and a half years, there have been several coordinated campaigns which have proven that Hyundai and Hertha are a good fit. Even with the difficulties brought on by the Coronavirus pandemic, we have been able to find solutions together and will continue to intensify our cooperation. The fans will always be our main focus,” said Christina Herzog, director of marketing and PR at Hyundai Motor Deutschland.
This commitment is underlined by the #Gamechanger campaign, under which Hyundai Motor Deutschland offers members and business partners special terms and conditions. “We’re pleased to have a strong partner like Hyundai at our side for the third season in a row, as well as on our jersey sleeves. We know to value this commitment to Hertha BSC, especially in times of a pandemic. Hyundai are a perfect fit for the club, as an innovative automobile company who promote alternative, environmentally friendly vehicles. We’re looking forward to another year of working with our automobile partner and to offering more campaigns that focus on our fans,” said Ingo Schiller, Hertha BSC’s managing director (finance).
Successful campaigns both online and at home games
Successful campaigns such as #FutureGoals or ‘The Extra Mile,’ which received over 54 million impressions online, serve to showcase how important the fans are in the context of sponsoring. Fans have also been able to take part in various contests during home games at the Olympiastadion, or to test drive the performance models i30N and i30 Fastback at Track Day. In 2020/21, these partner campaigns are taking place mainly online, due to the Coronavirus pandemic. A successful example of this was the Hyundai-led live Q&A with Arne Friedrich in November, during which fans were able to get to know the Hertha sporting director.
Automobile partner and sleeve sponsor
As the club’s automobile partner, Hyundai will provide Hertha BSC with environmentally friendly hybrid and electric cars, so that the coaching staff, team officials and employees will be able to promote modern forms of travel. Hyundai are currently the only automobile manufacturer to offer a full range of alternative fuel vehicles, including electric, hybrid, plug-in hybrid and fuel cell. The Hyundai logo will also be visible on the team’s jersey sleeves for another season. “Extending the partnership between Hyundai and Hertha BSC, which began in 2018, goes to prove in these exceptional times that our previous cooperation has been both valuable and successful. We’re looking forward to continuing to organise campaigns in the future with a #forthefans focus, in order to benefit fans of both brands,” said Hendrik Schiphorst, the CEO of SPORTFIVE Germany GmbH.
Large-scale engagement in football
The Offenbach-based company have been active for several years in the world of football, from the amateur level all the way to professional football. In addition to Hertha BSC, Hyundai also sponsors other European football teams, including Chelsea FC, AS Roma and Atlético Madrid. Hyundai Motor Deutschland are also committed to their work in amateur football, in addition to the Bundesliga and other international top-flight leagues.