Marvin Plattenhardt shows the new logo on the sleeve.
First team | August 4, 2022, 12:40 PM

CG Elementum AG are Hertha’s new sleeve sponsor

CG Elementum AG have become Hertha BSC’s new official sleeve sponsor and exclusive partner. The Berlin company’s logo will be on the sleeves of our first-team shirts for all Bundesliga and cup games with immediate effect. The partnership with the property developers has been agreed until 30th June 2025. Aside from their logo on the sleeves, the company will also benefit from a range of advertising rights such as featuring on the two LED boards next to the pitch.

A long-term connection

“As a company based in Berlin, we want to make our mark. We were delighted that our logo will be on the left sleeve of Hertha’s first-team shirts,” explained Christoph Gröner, chairman of CG Elementum AG. “This partnership underlines our long-term connection with Hertha BSC and how much we respect the club, its fans and all the staff members.”

Expansion of the current agreement

Thomas E. Herrich, executive board member at Hertha, commented: “During our conversations with CG Elementum, we were able to convince them to further expand their partnership with Hertha BSC. We now have a strong, reliable partner by our side, who will work alongside us as our sleeve sponsor in the coming years.” Thorben Jeß, Vice President of Team Hertha BSC at SPORTFIVE, added: “Starting the new season with CG Elementum as our sleeve sponsor and exclusive partner is a great sign. We are really pleased that we have been able to take our cooperation with a long-term partner to the next level.”

by Hertha BSC