We are Hertha!

Hertha looks back on a long history. Founded on July 25 as Berliner Fußball Club Hertha 1892, BSC was added after the merger with Berliner Sport-Club in 1923. Our club colors, blue and white, are not just colors, but an expression of our identity. We love this club, even though, or perhaps because, our journey has not always been easy. There have been moments of triumph, such as our championships in the 1930s, but above all there have been intense challenges and setbacks that have shaped us. However, we have overcome every challenge together, which has made us stronger and strengthened our cohesion. The post-war period presented us with obstacles. The club had to reorient itself in a divided city, which was a major challenge in terms of both sport and organization. Then, in the 1960s, a new era began: Hertha BSC was one of the founding members of the Bundesliga in 1963. This was followed by turbulent years of promotion and relegation, as well as economic problems. The 1974/75 season reached a high point with second place in the Bundesliga, followed by further successes in 1977 and 1979 with the club reaching the DFB Cup finals. But even in its most successful sporting period, our Old Lady missed out on the title – by the narrowest of margins.

Hertha BSC is more than just a club in German professional football. For over 130 years, the club has been a home and a place of solidarity for our fans from all walks of life, far beyond the city limits of Berlin. We are also strongly committed to a wide range of activities off the pitch. We are a club that is active in many areas and takes responsibility on behalf of all our fans. Through numerous social projects, we are committed to creating a better society and helping to make Berlin an even more livable place. Whether through integration projects, environmental initiatives, or support for disadvantaged groups, Hertha BSC has a positive influence. Here, as in sports, our special focus is on the next generation, who will shape and mold the city and the sports of tomorrow. Our youth academy is one of the best in Germany and has produced many talented players who are now successful nationally and internationally. We believe in the power of youth and continuously invest in their development. Our purpose is to inspire emotion with the identity of our club and to connect the people in our city and our region.

The past decades have been a rollercoaster ride for Hertha BSC. In the 1990s, the club was promoted back to the Bundesliga, and in the early 2000s, it established itself in the upper half of the table. Participation in the UEFA Champions League in the 1999/00 season was a particular milestone. However, setbacks followed. Several relegations to the 2nd Bundesliga and economic difficulties weighed heavily on the club. In the recent past, we made some fundamental mistakes that led to extreme and existential difficulties for the club. With the election of Kay Bernstein as the new president, a new management structure, and the development of the Berliner Weg, we have achieved a collective turnaround. By reflecting on new and old values and through sustainable and intelligent management, Hertha BSC is on the right track, and we must now work together to stay on this path. We want to reestablish ourselves in the Bundesliga in the long term and play an important role in German football. Youth development is a central component of this strategy. Our academy continues to focus entirely on promoting young talent and developing them into first-team professionals who will advance the club both athletically and economically. Hertha BSC is a club with a rich history, characterized by a passionate community and courageous personalities. A club caught between ambition and humility, with a sense of responsibility for the region and the people who love our Old Lady. With a new direction, economically sound decisions, strong youth development, clear sporting ambitions, and the support of loyal fans, Hertha BSC will continue to play an important role in German football. Because one thing is certain: our story is far from over.