EDEKA named as new sponsor of the eSports academy

EDEKA Minden-Hannover is now the new official sponsor of Hertha BSC’s eSports academy. The EDEKA regional company, who operate in Berlin, have had two successful years as sleeve sponsor (in 2019/20 and 2020/21) and have now extended their involvement with the eSports team.

In addition to a presence on the shirt and a variety of further advertising rights, there is a focus on the activation of the young eSports target group, in a digital and physical sense.

“At EDEKA Minden-Hannover, we are not just responsible for providing groceries, but also for providing to society, so we have decided to get involved in sport. Because good food and sport simply go hand in hand. An eSports player must have good mental health. With EDEKA by their side the players can take advantage of valuable tips on healthy eating,” stressed EDEKA chief executive Hans-Ulrich Sclender. “Our involvement in eSports with Hertha BSC aims to win over young people and draw their attention to possible career paths. We love talent! With more than 3,000 trainee employees from 100 countries in the retail, wholesale, logistics and production sectors, we are one of the biggest training firms in Germany.”

Paul Keuther, managing director of Hertha BSC, commented, “We are very pleased to extend and expand our partnership with EDEKA Minden-Hannover. Together we want to promote the development of eSports in Berlin and we are convinced that EDEKA, a strong key sponsor we have at our side, share the same vision. The partnership with EDEKA is characterised by open exchanges and we are confident that this partnership can only get stronger in the future.”

Thorben Jeß, Vice President of Team Hertha BSC SPORTFIVE, continued, “We’re very pleased with how discussions went with EDEKA Minden-Hannover and are optimistic when looking towards a future with EDEKA alongside the Hertha BSC eSport academy as its main sponsor. EDEKA is an omnipresent company not only in the city of Berlin, but all over Germany, and shares the same values as Hertha BSC when it comes to sustainability and innovation. The main partnership with Hertha BSC's eSports Academy is the logical next step for EDEKA and we are convinced that all parties will benefit from this collaberation.”