The Ostkurve with the Autohero banner in front of it.
Business | June 22, 2023, 12:00 PM

Hertha’ partnership with Autohero to come to an end

After two years, Hertha BSC’s partnership with main partner Autohero is coming to an end. The AUTO1 Group had featured on the blue and white shirt since the 2021/22 season and was also involved with the eSports team. “The cooperation was always characterised by trust, joint action and exciting fan moments. We would like to express our sincerest thanks to the AUTO1 Group for their support over the past two years and wish the company the best,” said managing director Thomas E. Herrich.

Touching moments on and off the pitch

The exciting “Beat a Pro” events on match days in the Autohero glass truck, an emotional reading with Lucas Vogelsang and autograph signings with the first team, especially after the Coronavirus pandemic, will always be remembered. Highlights also include giving away a car to a fan during a half-time break at the Olympiastadion and the raffle for a unique car with a Hertha design. The one-of-a-kind car has since been driven through the streets of Berlin.

by Hertha BSC