Commercial managing director, responsible for the direction of marketing, sales, law and HR, finance, fan and membership services, operations & security as well as the project 'Stadium new build'.
Thomas E. Herrlich was born in 1964 in Frankfurt am Main and grew up in the Allgäu region. After completing his Abitur (A-Levels), he embarked on an academic career in two fields, first studying Business Economics, with a focus on Marketing, at the University of Applied Sciences Kempten, before pursuing Law at the Ludwig Maximilian University (LMU) in Munich. After finishing his law studies, he completed his legal training in Munich, Kempten and Augsburg which ended with sitting state legal exams.
Herrlich joined the sports rights marketing company Sportfive in 2000 as a qualified business economist and lawyer. His work at Hertha’s partner company saw him responsible for the overall marketing strategy of Hertha BSC. This followed a period in which he worked at Bertelsmann, the RTL-Group and UFA Sports during the pioneering days of sponsorship, picking up valuable experience at each firm.
In 2005, Herrlich switched to take on a direct position at Hertha, initially working as office manager before being promoted to senior management and authorised signatory of Hertha BSC GmbH und Co. KGaA in 2009.The former competitive athlete and passionate long-distance runner held this position until the summer of 2022, when the presidential board appointment him to a new, and for the time being solo, position of managing director.
Thomas E. Herrich was a member of the Technical Committee for Marketing/Sponsoring of the German Football League (DFL) between 2007 and 2010 and was appointed to the newly installed Marketing/Sponsoring Committee position of the DFL in 2017, being reappointed in 2019. In addition to this, Herrlich has been an assessor for the DFL in the highest DFB sports court, the DFB Federal Court, since 2019. He is also a permanent assessor for the DFB Federal Court in doping and betting matters. In January 2014, Thomas E. Herrich was elected president of the marketing team at Hertha BSC.