Managing director for sport and communication, responsible for the squad management, technical direction for sport and media departments.
Fredi Bobic was born on 30th October, 1971, in Maribor in the former Yugoslavia. His family then immigrated to Stuttgart, where he quickly developed a passion for football. After a successful youth career, the striker made his professional breakthrough with Stuttgarter Kickers in the early 1990s. He then joined local rivals VfB Stuttgart in 1994, where he showcased his prowess as a goalscorer in the Bundesliga. He won the DFB-Pokal with VfB in 1997, after having finished as the league’s top goalscorer the previous term (17 goals). He also won the Bundesliga with BVB in 2002, after having featured in the first half of the season.
A blue and white past
During his playing career, Bobic made 285 Bundesliga appearances (108 goals, 34 assists). He also featured in 35 DFB-Pokal (12 goals), 11 UEFA Cup (4 goals), eight Cup Winners’ Cup (5 goals) and 13 Champions League games (incl. qualifying; 3 goals). Bobic was capped 37 times for Germany (10 goals), winning the European Championship in 1996. He’s no stranger to the ‘Old Lady,’ having scored nine goals in 61 competitive appearances for Hertha from 2003 to 2005. One of the best strikers of his time to come out of Germany, Bobic ended his playing career by winning the Croatian Cup in 2006 with HNK Rijeka. His career also featured stops at Bolton Wanderers and Hannover 96.
Several successful stints
In 2016, Bobic was appointed as sporting director at Eintracht Frankfurt. During his tenure, the Eagles underwent a steady rise, winning the DFB-Pokal in 2018 and reaching the semi-finals of the UEFA Europa League the following season. Prior to that, Bobic was the director of football at VfB Stuttgart, and later sporting director, between 2010 and 2014. During that time, Stuttgart not only qualified for Europe but also reached the DFB-Pokal final in 2013. Bobic’s management career began in 2009 as the CEO of Bulgarian club Chernomorets Burgas, where he remained for just over a year and a half.
Commercial managing director, responsible for the direction of marketing, sales, law and HR, finance, fan and membership services, operations & security as well as the project 'Stadium new build'.
Thomas E. Herrlich was born in 1964 in Frankfurt am Main and grew up in the Allgäu region. After completing his Abitur (A-Levels), he embarked on an academic career in two fields, first studying Business Economics, with a focus on Marketing, at the University of Applied Sciences Kempten, before pursuing Law at the Ludwig Maximilian University (LMU) in Munich.
Herrlich joined the sports rights marketing company Sportfive in 2000 as a qualified business economist and lawyer. His work at Hertha’s partner company saw him responsible for the overall marketing strategy of Hertha BSC. This followed a period in which he worked at Bertelsmann, the RTL-Group and UFA Sports during the pioneering days of sponsorship, picking up valuable experience at each firm.
In 2005, Herrlich switched to take on a direct position at Hertha, initially working as office manager before being promoted to senior management and authorised signatory of Hertha BSC GmbH und Co. KGaA in 2009. The former competitive athlete and passionate long-distance runner still holds this position to this day.
Thomas E. Herrich was a member of the Technical Committee for Marketing/Sponsoring of the German Football League (DFL) between 2007 and 2010 and was appointed to the newly installed Marketing/Sponsoring Committee position of the DFL in 2017, being reappointed in 2019. In addition to this, Herrlich has been an assessor for the DFL in the highest DFB sports court, the DFB Federal Court, since 2019. He is also a permanent assessor for the DFB Federal Court in doping and betting matters. In January 2014, Thomas E. Herrich was elected president of the marketing team at Hertha BSC.